REVIEW: Why the new FUJIFILM GFX 100 medium format camera is a real innovation.

Getting to play with a prototype camera is a little Christmas morning mixed with Texas Hold’em. There is a childlike excitement in getting to be one of the first in the world to try something totally new, yet it’s also a gamble, and even the best strategy can change with the flip of a card.

You can spend hours preparing for a certain shot, setting up the lights, setting the scene, and then in a flash some odd warning can pop up on the screen and you can’t consult google or call customer service as, chances are, nobody else has had this problem yet. Challenging the limits of what’s possible comes with a healthy dose of risk.

The Fujifilm GFX 100 is the worlds first medium format camera that shoots 100 megapixel stills, 4k video, and has in body stabilization. 

You may recall when the industry went bananas for the Canon 5D, a full frame sensor that could shoot video. It requires a handful of hacks to shoot–I remember actually shooting a wedding with my lens not fully mounted so I could get a better aperture–but it was a huge step forward worth the extra work. Medium format is another huge step up from full frame. 

Now take that massive sensor and try to fit a contraption that can stabilize movement all inside a compact form factor. Larger sensors are amazing but they also boast a ton of engineering issues. And what Fujifilm has achieved with their GFX 100 is truly special. Being one of the first teams in the world to thoroughly test and shoot video with the GFX 100, we pushed their team to let us write this review and share some early footage.

After several shoots with upcoming medium format Fujifilm GFX 100, here is our first impression.

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Financial Freedom in Filmmaking

We were in Ireland recently with an extra day before our Muse Film School production started. Being a huge bourbon fan, we thought we'd stop in at the famous Jameson Distillery. 

While at Jameson, we created a tutorial on how to master monopod movement in your filmmaking. Check out the tutorial below on how to become one with your monopod.

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5 Mistakes That Are Fatal to Your Storytelling

Over the years, I've been fortunate enough to conduct workshops in countries across the world. Regardless of where I find myself, there is one thing that they all have in common.

As soon as the workshop is done for the day, there's at least a handful of people who have a clip pulled up on their phone or laptop and are hoping to get some 1-on-1 feedback.

Making time is the easy part. The challenge is finding a new way to say the same thing over and over again. You quickly start to notice that there is a pattern in the feedback. I've long wanted to put together a list of the most common mistake we've seen from filmmakers across the globe (and we've certainly made all of these many times over as well).

Here are the top 5 mistakes we've seen from filmmakers worldwide.

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One Simple Technique to Cut Your Revision Requests in Half

Having too many revisions, or losing a project like I did, stings real bad.

You feel like you could and should have done better. Like you missed something. You feel completely gutted going into your next project.

And of course, the more time we spend on revisions, the lower our profit margin becomes.

I’d love to help you avoid having to go back there ever again. 

In fact, I’d love to help you cut your revision requests in half starting today.

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Understanding the Hero's Journey: A Crash Course for Filmmakers

Over the past 10 years, as we’ve worked to build a powerful and repeatable storytelling process for filmmakers, we’ve studied pretty much everything under the sun even vaguely related to story.

In fact, Muse is really the culmination of many different storytelling philosophies, mixed in with a healthy dose of psychology, anthropology, and neuroscience for good measure.

But this post isn’t about Muse. Instead, it’s about one of the most enduring and prolific story structures of all time. I’m talking, of course, about the Hero’s Journey.

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Why Most Wedding Films Suck

What a wild paradox we have on our hands. A collection of gorgeous pixels that come together to say very little.

Now I used to be a wedding filmmaker back in the day. In fact, it’s how I cut my teeth in this whole filmmaking biz. With a background in psychology, my interest was less in the wedding and more with the people.

AND SO TODAY I’D LOVE TO TAKE A MOMENT AND SHARE MY PERSPECTIVE ON WHERE WE’VE GONE SO DRASTICALLY WRONG WITH WEDDING VIDEOS.

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What It Takes to Be Truly Great at Your Craft

We were in Nepal for a shoot. On my last day there, while walking to the market, I met a young man named Sanjay.

Sanjay was studying to become a master painter. And as I learned more about him, I got a powerful reminder about what it really take to become truly great at your craft. I was so moved by our interaction, and what he showed me that day that I had to put this video together to share with all of you.

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We’ve Reached Peak Drone. Let’s Get Back to Focusing on Story

Before you rush out and ask Santa for an upgrade to your current drone, or to bring you your very first one, it'd be wise to take a step back and look at how drones have impacted the video production world of late. Regardless of whether you're a business owner, independent filmmaker, or hobbyist, the surge in drone usage is having an effect, and it's not entirely positive.

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5 Unbelievable Neuro Hacks to Up Your Storytelling Game

You probably think that, for the most part, you’re totally in control of your own behavior. You’re a logical person who weighs the facts and then acts rationally. Ya, I used to think that too.

The reality is that we only understand a fraction of all that affects our behavior. We’re far more rationalizing than we are rational. And we’re driven by emotion far more than we’d care to admit.

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