A Short Film on Safety in the World's Largest Gold Mine
We told the story of how the iAuditor app helps people working in the world's largest gold mine get home to the ones they love.
SafetyCulture, the developer of iAuditor, funded the short film in order to show the human impact of their app.
The film has been used to drive app downloads through paid YouTube ads. It has also become an invaluable recruiting tool that connects employees to the business mission in a deep way.