The Art of Creating Real Magic

What happens when you build a secret set, invite strangers in, and ambush them with love from their families? You create Four Seasons' most viewed video of all time—3.1 million views and counting.

"Take Your Time" wasn't just a campaign, it was an intervention. We designed an immersive art experience that was really a Trojan horse. Real people walked into what they thought was a cool installation, only to have screens come alive with messages from everyone they loved most—parents, children, best friends—all reminding them to slow down and connect.

The woman who works in social media and "has a hard time disconnecting." The person whose mom called them "Twinkledove" through the headphones. These weren't actors delivering lines; these were real humans having real breakthroughs about what matters most in life.

We developed the creative concept, built the sets, and orchestrated every surprise—all because Four Seasons understood that time is the ultimate luxury you can't buy. The result? A campaign that didn't just showcase a brand—it created a movement around being present.