Emmy Award-winning brand storytelling for outdoor, adventure, and lifestyle brands. Documentary. Mini-series. Brand hero films. One production. A year of content.
The interrupt-and-sell model is over. Your target audience — the 176 million Americans who identify as outdoor enthusiasts — doesn’t want to be advertised to. They want to be moved. They want stories that reflect their values: authenticity, community, environmental stewardship. The brands winning in this space aren’t outspending. They’re out-storying.
93%
263%
49%
Patagonia’s documentaries and YETI’s brand films didn’t just win awards — they turned customers into evangelists. Every mid-market outdoor brand knows this. But most assume this kind of content requires a billion-dollar budget and an in-house production team. It doesn’t.
Start with a complimentary Storytelling Audit. We evaluate your brand across three dimensions — founder origin story, authority and proof storytelling, and ownable perspective — so when we talk, we already know where the opportunity is.
15–45 minute narrative film
Built for
Platform Distribution
Streaming-quality production
The flagship asset that positions you as a cultural contributor, not an advertiser.
Every Muse production generates 50+ derivative assets: teasers, trailers, behind-the-scenes footage, social cuts, podcast episodes, email content, PR assets, and screening events. One investment. Twelve months of content.
in Brand Storytelling. Not a Claim. A Track Record.
Every Muse production generates 50+ derivative assets: teasers, trailers, behind-the-scenes footage, social cuts, podcast episodes, email content, PR assets, and screening events. One investment. Twelve months of content.
The Math Changes When You Stop Creating from Scratch.
71%
8.3%
41
Share a few details about your brand. Our team does the rest — a deep dive on your website, your content, your founder story, and the competitive landscape. You'll receive a Storytelling Scorecard that evaluates your brand across three dimensions: origin story, authority and proof, and ownable perspective. Along with it, a set of specific insights on where stronger storytelling could drive measurable business results — from brand recall and trust to conversion and press coverage. Complimentary. No call required to receive it.
