STOP NEGOTIATING YOUR VALUE.

STOP NEGOTIATING YOUR VALUE.

STOP NEGOTIATING YOUR VALUE.

STOP NEGOTIATING YOUR VALUE.

BECOME THE
UNDENIABLE CHOICE IN YOUR MARKET.

You are tired of being treated like a "set of hands." We rebuild your identity so you stop competing on price and start acting as the Strategic Partner your clients can’t afford to lose.

Apply for your brand transformation

Apply for your brand transformation

Apply for your brand transformation

Apply for your brand transformation

Apply for your brand transformation

Apply for your brand transformation

Strictly Limited to 3 Clients Per Month.

STRATEGY BY EMMY® WINNERS WHO HAVE SOLD $10M+ IN FILM PROJECTS.

THE "GOOD ENOUGH" TRAP IS COSTING YOU HUNDREDS OF THOUSANDS A YEAR.

THE "GOOD ENOUGH" TRAP IS COSTING YOU HUNDREDS OF THOUSANDS A YEAR.

You are a good filmmaker. Maybe even a great one. You have the gear, the technical skills, and the vision.

You are a good filmmaker. Maybe even a great one. You have the gear, the technical skills, and the vision.

But you are stuck in a cycle that is burning you out:

The "Tripod" Treatment

Clients treat you like an operator, dictating the creative while you just "capture" what they want.

The "Tripod" Treatment

Clients treat you like an operator, dictating the creative while you just "capture" what they want.

The "Tripod" Treatment

Clients treat you like an operator, dictating the creative while you just "capture" what they want.

The "Tripod" Treatment

Clients treat you like an operator, dictating the creative while you just "capture" what they want.

The Price War

You are constantly justifying your rates against cheaper, less experienced competitors who "have a nice camera too."

The Price War

You are constantly justifying your rates against cheaper, less experienced competitors who "have a nice camera too."

The Price War

You are constantly justifying your rates against cheaper, less experienced competitors who "have a nice camera too."

The Price War

You are constantly justifying your rates against cheaper, less experienced competitors who "have a nice camera too."

The Invisible Ceiling

You know you should be charging 3x-5x more, but you don't look the part, so you don't ask for it.

The Invisible Ceiling

You know you should be charging 3x-5x more, but you don't look the part, so you don't ask for it.

The Invisible Ceiling

You know you should be charging 3x-5x more, but you don't look the part, so you don't ask for it.

The Invisible Ceiling

You know you should be charging 3x-5x more, but you don't look the part, so you don't ask for it.

This is the

This is the

Commodity

Commodity

trap

trap

When you look like every other "video production company" in your city, you are forced to compete on price. You lose the high-ticket contracts to agencies who aren't better than you they just positioned themselves better.

When you look like every other "video production company" in your city, you are forced to compete on price. You lose the high-ticket contracts to agencies who aren't better than you they just positioned themselves better.

You don't
need a better reel.
You need a

Category

of One.

of One.

of One.

of One.

WE DON'T JUST "BUILD WEBSITES." WE ARCHITECT YOUR AUTHORITY.

WE DON'T JUST "BUILD WEBSITES." WE ARCHITECT YOUR AUTHORITY.

Get Patrick Moreau, the founder of Muse, and Adit Pratap Madan, the CEO of Design Drop, personally creating your brand strategy.

We take the exact "Category Design" protocols that Patrick Moreau used to win 5 Emmys and sell $10M+ in projects, and we install them into your business.

We move you from "Service Provider" (Commodity) to "Strategic Partner" (Irreplaceable).

Service Provider

Strategic Partner

This isn't about picking pretty fonts. It is about excavating your story, defining your unique methodology, and building a digital presence that commands respect before you ever get on a sales call.

THE

CATEGORY

OF ONE

THE

CATEGORY

OF ONE

THE

CATEGORY

OF ONE

THE

CATEGORY

OF ONE

Pitch

I solve [Expensive Problem] using [Unique Mechanism].

Client Perception

A partner we cannot replace.

Pricing

Value-Based (Premium / No Negotiation)

The Specialist

Pitch

I make videos for [Industry].

Pricing

Project Rate (Medium)

Client Perception

A vendor we trust.

The Commodity Filmmaker

Pitch

I make great videos.

Pricing

Hourly/Day Rate (Low)

Client Perception

A cost to be managed.

THE CATEGORY OF ONE

WHAT IS A "CATEGORY OF ONE"?

It means you stop competing to be better, and you start competing to be different. When you occupy a Category of One:

Negotiation
Disappears

Clients pay your premium because no one else solves the problem the way you do.

Negotiation
Disappears

Clients pay your premium because no one else solves the problem the way you do.

Trust is
Default

Your brand signals "Expert" instantly, removing the need to "prove" yourself on every call.

Trust is
Default

Your brand signals "Expert" instantly, removing the need to "prove" yourself on every call.

You Control
the Creative

You are hired for
your brain, not just
your hands.

You Control
the Creative

You are hired for
your brain, not just
your hands.

FROM "ORDER TAKER" TO

"DONOR ENGAGEMENT EXPERT"

FROM "ORDER TAKER" TO

"DONOR ENGAGEMENT EXPERT"

How we took Dan from a generic production company to a strategic partner for the world's biggest non-profits.

How we took Dan from a generic production company to a strategic partner for the world's biggest non-profits.

BEFORE

The Identity

A "Video Vendor.

The Vibe

Safe, clean, indistinguishable.

The Struggle

Dan was competing with every other production house in Minneapolis. He was winning on hustle, but stuck on price.

after

after

after

after

The Identity

A "Donor Engagement Partner."

The Category of One

Dan isn't selling video. He is selling donor retention systems.

The Result

He commands premium rates because he solves an expensive problem (donor churn) that "video guys" don't understand.

finally feel like the outside matches the inside. I’m not just a guy with a camera anymore; I’m a partner in their mission.

Dan

Founder of Seen Storytelling

Dan

Founder of Seen Storytelling

ENGINEERED BY THE

ARCHITECTS OF STORY.

ENGINEERED BY THE

ARCHITECTS OF STORY.

THE STRATEGIST

PATRICK

MOREAU

Emmy® Winning Filmmaker & Founder of Muse

Patrick operates as your interim CMO. He applies the same psychology that has sold over $10 Million in creative services to your brand. He ensures your positioning isn't just "creative"—it's commercially lethal. He bridges the gap between art and revenue.

THE STORYFINDER

SARAH POTTER

Lead Narrative Architect

You are too close to your own story to see it clearly. Sarah’s genius is Excavation. Through a series of deep-dive interviews, she pulls out the "Golden Thread" of your character—the struggles, the values, and the "Anti-Status Quo" beliefs that will make your clients fall in love with you.

THIS IS NOT A TEMPLATE.
THIS IS AN EXCAVATION.

THIS IS NOT A TEMPLATE.
THIS IS AN EXCAVATION.

WE BUILD

WE BUILD

with you,

with you,

NOT JUST FOR YOU.

NOT JUST FOR YOU.

THE EXCAVATION (Deep Discovery)

We don't send a questionnaire. You get on a call with Sarah. We dig into your past, your "Mirror Moments," and the specific value you bring that you're afraid to charge for. We find the truth you’ve been hiding.

01

THE EXCAVATION (Deep Discovery)

We don't send a questionnaire. You get on a call with Sarah. We dig into your past, your "Mirror Moments," and the specific value you bring that you're afraid to charge for. We find the truth you’ve been hiding.

01

THE EXCAVATION (Deep Discovery)

We don't send a questionnaire. You get on a call with Sarah. We dig into your past, your "Mirror Moments," and the specific value you bring that you're afraid to charge for. We find the truth you’ve been hiding.

01

THE EXCAVATION (Deep Discovery)

We don't send a questionnaire. You get on a call with Sarah. We dig into your past, your "Mirror Moments," and the specific value you bring that you're afraid to charge for. We find the truth you’ve been hiding.

01

THE STRATEGY (Category Design)

Patrick defines your Category of One. We name your "Enemy" (what you are fighting against) and your "Vehicle" (your unique way of solving the problem). You approve the Blueprint before we design a single pixel.

02

THE STRATEGY (Category Design)

Patrick defines your Category of One. We name your "Enemy" (what you are fighting against) and your "Vehicle" (your unique way of solving the problem). You approve the Blueprint before we design a single pixel.

02

THE STRATEGY (Category Design)

Patrick defines your Category of One. We name your "Enemy" (what you are fighting against) and your "Vehicle" (your unique way of solving the problem). You approve the Blueprint before we design a single pixel.

02

THE STRATEGY (Category Design)

Patrick defines your Category of One. We name your "Enemy" (what you are fighting against) and your "Vehicle" (your unique way of solving the problem). You approve the Blueprint before we design a single pixel.

02

THE ARCHITECTURE (Design & Copy)

Adit and the Design Drop team translate your soul into a visual system. We write every word of copy using the Muse Persuasion Protocols (story science with marketing best practices). We build a site that looks like a $50k investment.

03

THE ARCHITECTURE (Design & Copy)

Adit and the Design Drop team translate your soul into a visual system. We write every word of copy using the Muse Persuasion Protocols (story science with marketing best practices). We build a site that looks like a $50k investment.

03

THE ARCHITECTURE (Design & Copy)

Adit and the Design Drop team translate your soul into a visual system. We write every word of copy using the Muse Persuasion Protocols (story science with marketing best practices). We build a site that looks like a $50k investment.

03

THE ARCHITECTURE (Design & Copy)

Adit and the Design Drop team translate your soul into a visual system. We write every word of copy using the Muse Persuasion Protocols (story science with marketing best practices). We build a site that looks like a $50k investment.

03

THE DEPLOYMENT (Launch)

You don't just get a website. You get a sales weapon. You launch with the assets, the confidence, and the positioning to double your rates on your next proposal. A category of one brand, a premium landing page, a personalized pitch deck, and social media templates.

04

THE DEPLOYMENT (Launch)

You don't just get a website. You get a sales weapon. You launch with the assets, the confidence, and the positioning to double your rates on your next proposal. A category of one brand, a premium landing page, a personalized pitch deck, and social media templates.

04

THE DEPLOYMENT (Launch)

You don't just get a website. You get a sales weapon. You launch with the assets, the confidence, and the positioning to double your rates on your next proposal. A category of one brand, a premium landing page, a personalized pitch deck, and social media templates.

04

THE DEPLOYMENT (Launch)

You don't just get a website. You get a sales weapon. You launch with the assets, the confidence, and the positioning to double your rates on your next proposal. A category of one brand, a premium landing page, a personalized pitch deck, and social media templates.

04

THE "PREMIUM AUTHORITY" STACK

THE "PREMIUM AUTHORITY" STACK

Strategic Excavation

The Brand Bible

The "only" statement

Visual Identity System

High-Ticket Landing Page

Social & Sales Assets

Strategic Excavation Sessions

with Patrick & Sarah.

The Brand Bible

Your Mission, Vision, Anti-Status Quo Voice, and Values.

The "only" statement

Your proprietary positioning logic.

Visual Identity System

Logo, typography, color palette, and texture.

High-Ticket Landing Page

Fully designed and written (Copy included)

Social & Sales Assets

The tools you need to pitch with authority.

Strategic Excavation

The Brand Bible

The "only" statement

Visual Identity System

High-Ticket Landing Page

Social & Sales Assets

Strategic Excavation Sessions

with Patrick & Sarah.

The Brand Bible

Your Mission, Vision, Anti-Status Quo Voice, and Values.

The "only" statement

Your proprietary positioning logic.

Visual Identity System

Logo, typography, color palette, and texture.

High-Ticket Landing Page

Fully designed and written (Copy included)

Social & Sales Assets

The tools you need to pitch with authority.

Strategic Excavation Sessions

0

1

2

3

4

5

6

7

06

with Patrick & Sarah.

The Brand Bible

0

1

2

3

4

5

6

7

06

Your Mission, Vision, Anti-Status Quo Voice, and Values.

The "only" statement

0

1

2

3

4

5

6

7

06

Your proprietary positioning logic.

Visual Identity System

0

1

2

3

4

5

6

7

06

Logo, typography, color palette, and texture.

High-Ticket Landing Page

0

1

2

3

4

5

6

7

06

Fully designed and written (Copy included)

Social & Sales Assets

0

1

2

3

4

5

6

7

06

The tools you need to pitch with authority.

Strategic Excavation

The Brand Bible

The "only" statement

Visual Identity System

High-Ticket Landing Page

Social & Sales Assets

Strategic Excavation Sessions

with Patrick & Sarah.

The Brand Bible

Your Mission, Vision, Anti-Status Quo Voice, and Values.

The "only" statement

Your proprietary positioning logic.

Visual Identity System

Logo, typography, color palette, and texture.

High-Ticket Landing Page

Fully designed and written (Copy included)

Social & Sales Assets

The tools you need to pitch with authority.

YOU ARE ONE REBRAND
AWAY FROM THE CLIENTS
YOU'VE ALWAYS WANTED.

The market is noisy. The "good"
filmmakers are getting ignored.

It is time to become the Signal.

The market is noisy. The "good" filmmakers are getting ignored.

It is time to become the Signal.

We only take 3 clients per month to ensure the quality of the excavation and design. This is a white-glove, high-touch partnership for filmmakers ready to step into their greatness.

Apply for your brand transformation

Apply for your brand transformation

Apply for your brand transformation

Apply for your brand transformation

Apply for your brand transformation

Apply for your brand transformation

Application Required. Serious Inquiries Only.

APPLY FOR YOUR BRAND TRANSFORMATION

APPLY FOR YOUR BRAND TRANSFORMATION

Strictly Limited to 3 Clients Per Month. Serious Inquiries Only.

Strictly Limited to 3 Clients Per Month. Serious Inquiries Only.

FREQUENTLY ASKED QUESTIONS

Do I need to
write the copy?

No. Most filmmakers struggle to write about themselves. We interview you, extract the gold, and write the copy for you. The design serves the copy, not the other way around.

How is this different
from a normal web agency?

Normal agencies ask "what colors do you like?" We ask "what is the expensive problem you solve?" We are building a business asset, not just a pretty portfolio.

Is this just for
filmmakers?

While our roots are in film (Muse), we work with high-ticket service providers and consultants who need to elevate their perceived value to match their actual skill level.