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People Put
your product
in their bodies.

People
Put your

product
in their

bodies.

People Put
your product
in their bodies.

They Need to Trust Your Story First.

They Need to Trust Your Story First.

They Need to Trust Your Story First.

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Emmy Award-winning brand storytelling for health, wellness, and longevity brands. Documentary. Mini-series. Brand hero films. One production. A year of content.

Book Your Strategy Call

Book Your Strategy Call

Book Your Strategy Call

Book Your Strategy Call

You’re Trapped on a
Creative Treadmill — And Your Audience Stopped Watching.

You’re Trapped on a Creative Treadmill — And Your Audience Stopped Watching.

You’re producing dozens of creatives per week just to feed the algorithm. Your Meta ads work for 10–14 days before performance falls off a cliff. Meanwhile, your CAC climbs every quarter and your content team is burned out.

Here’s the harder truth: in a $6.82 trillion wellness market where every brand claims “clean,” “transparent,” and “science-backed,” your audience can’t tell you apart. They scroll past your ads the same way they scroll past everyone else’s. 73% of consumers now expect every brand to have a wellness mission — which means your mission alone isn’t a differentiator anymore. How you tell that story is.

93%

of consumers now skip or block ads

of consumers now skip or block ads

of consumers now skip or block ads

of consumers now skip or block ads

Clutch 2025

Clutch 2025

24.7%

CAC up 24.7% year-over-year

for DTC brands

CAC up 24.7% year-over-year

for DTC brands

CAC up 24.7% year-over-year

for DTC brands

CAC up 24.7% year-over-year

for DTC brands

2025 DTC benchmark

2025 DTC benchmark

49%

of consumers have decided NOT to buy after seeing the same ad too many times

of consumers have decided NOT to buy after seeing the same ad too many times

of consumers have decided NOT to buy after seeing the same ad too many times

of consumers have decided NOT to buy after seeing the same ad too many times

Ad fatigue research

Ad fatigue research

Your Customers Don’t Just Buy Wellness Products. They Buy the Person Behind Them.

In health and wellness, the sale is personal.

In health and wellness, the sale is personal.

People are choosing who to trust with their health, their bodies, their families. That trust doesn’t come from a product photo or a 15-second ad. It comes from knowing the founder’s story. Understanding the “why.” Seeing the sourcing, the science, the obsession behind every ingredient.

People are choosing who to trust with their health, their bodies, their families. That trust doesn’t come from a product photo or a 15-second ad. It comes from knowing the founder’s story. Understanding the “why.” Seeing the sourcing, the science, the obsession behind every ingredient.

Founder-Led

Content is Dominating in 2026

because consumers want to buy from people, not logos. But most wellness founders are telling their story in Instagram captions and 200-word About Us pages. That’s not a story. That’s a footnote.

One Story. Three Formats.

A Year of Content.

One Story. Three Formats. A Year of Content.

Brand

Documentary

Brand

Documentary

15–45 minute narrative film

Built for

Platform Distribution and Owned Media

Streaming-quality production

The founder story told at the level your mission deserves — sourcing journeys, science deep-dives, the human cost and triumph behind every formulation.

Brand

Mini-Series

Brand

Mini-Series

3–6 episode series

(5–15 min each)

Built for

Social, OTT, and Owned Channels

Serialized storytelling for sustained engagement

Episode by episode, your audience goes deeper into the science, the people, and the mission. Every release is a trust-building event.

Brand

Mini-Series

3–6 episode series

(5–15 min each)

Built for

Social, OTT, and Owned Channels

Serialized storytelling for sustained engagement

Episode by episode, your audience goes deeper into the science, the people, and the mission. Every release is a trust-building event.

Brand

Hero Film

Brand

Hero Film

2–5 minute cinematic brand film

Built for

Paid Media, Homepage, Investor Decks, and Retail Presentations

Campaign anchor for launches, retail pitches, and evergreen use

The single most powerful piece of content your brand will ever own — the film that makes retailers, investors, and press see you differently.

Brand

Hero Film

2–5 minute cinematic brand film

Built for

Paid Media, Homepage, Investor Decks, and Retail Presentations

Campaign anchor for launches, retail pitches, and evergreen use

The single most powerful piece of content your brand will ever own — the film that makes retailers, investors, and press see you differently.

Every Muse production generates 50+ derivative assets: teasers, trailers, behind-the-scenes footage, social cuts, podcast episodes, email content, PR assets, and screening events. One investment. Twelve months of content. Brands that repurpose strategically see 6x higher ROI.

Global

Leaders

in Brand Storytelling. Not a Claim. A Track Record.

05

05

05

National Emmy Awards

National Emmy Awards

National Emmy Awards

National Emmy Awards

~100

~100

~100

Countries Filmed

Countries Filmed

Countries Filmed

Countries Filmed

100M+

100M+

100M+

Views on Films Produced

Views on Films Produced

Views on Films Produced

Views on Films Produced

10,000+

10,000+

10,000+

Storytellers Trained

Storytellers Trained

Storytellers Trained

Storytellers Trained

Published in academic journals on narrative transportation. Trained teams at the United Nations and Sundance Film Festival. Our methodology isn’t borrowed from entertainment — it’s built on 15 years of neuroscience-backed storytelling research. The same science your brand uses to formulate products, we use to formulate stories.

The Math Changes When You Stop Creating from Scratch.

Documentary-format content delivers 312% ROI over 12 months - outperforming every other video format.

71%

brand recall (vs. 38% for standard promo video)

brand recall (vs. 38% for standard promo video)

brand recall (vs. 38% for standard promo video)

brand recall (vs. 38% for standard promo video)

52%

higher landing page opt-ins when documentary content is embedded vs. text-only

higher landing page opt-ins when documentary content is embedded vs. text-only

higher landing page opt-ins when documentary content is embedded vs. text-only

higher landing page opt-ins when documentary content is embedded vs. text-only

41

point trust lift — highest of any media format tested

point trust lift — highest of any media format tested

point trust lift — highest of any media format tested

point trust lift — highest of any media format tested

64%

of consumers want brands to connect with them emotionally

of consumers want brands to connect with them emotionally

of consumers want brands to connect with them emotionally

of consumers want brands to connect with them emotionally

Right now you’re spending $5K–$15K a month on ads that people scroll past in 0.3 seconds. Your content team is producing dozens of creatives per week and none of them compound. Without a hero asset, every piece starts from zero.

One documentary production generates a full year of teasers, behind-the-scenes, clips, podcast episodes, social cuts, and PR assets. When Sephora launched a docuseries on Hulu, it generated 719 million impressions and a 9-point increase in Gen Z brand consideration. One production.

You’re not investing in a video. You’re investing in a content ecosystem — and the trust infrastructure your brand needs to win in a $6.82 trillion market.

Right now you’re spending $5K–$15K a month on ads that people scroll past in 0.3 seconds. Your content team is producing dozens of creatives per week and none of them compound. Without a hero asset, every piece starts from zero.

One documentary production generates a full year of teasers, behind-the-scenes, clips, podcast episodes, social cuts, and PR assets. When Sephora launched a docuseries on Hulu, it generated 719 million impressions and a 9-point increase in Gen Z brand consideration. One production.

You’re not investing in a video. You’re investing in a content ecosystem — and the trust infrastructure your brand needs to win in a $6.82 trillion market.

Right now you’re spending $5K–$15K a month on ads that people scroll past in 0.3 seconds. Your content team is producing dozens of creatives per week and none of them compound. Without a hero asset, every piece starts from zero.

One documentary production generates a full year of teasers, behind-the-scenes, clips, podcast episodes, social cuts, and PR assets. When Sephora launched a docuseries on Hulu, it generated 719 million impressions and a 9-point increase in Gen Z brand consideration. One production.

You’re not investing in a video. You’re investing in a content ecosystem — and the trust infrastructure your brand needs to win in a $6.82 trillion market.

Ready to Tell the

Story Your Brand

Was Built On?

Ready to Tell the

Story Your Brand

Was Built On?

Ready to Build

a Story Your Audience
Will Never Forget?

Book a free Brand Storytelling Strategy Call. We’ll review your brand, assess fit, and map out the ROI of a Muse-produced documentary, mini-series, or brand hero film. No pitch. No pressure. Just strategic clarity from a team that’s done this at the highest level for a decade.

Book Your Strategy Call

Book Your Strategy Call

Book Your Strategy Call

Book Your Strategy Call

Limited availability. We take on 4–6 brand storytelling projects per quarter.

Limited availability. We take on 4–6 brand storytelling projects per quarter.

Book Your Strategy Call