The Permission-Less methodology that turns
constraints into irrelevance
The Permission-Less methodology that turns
constraints into irrelevance
The Permission-Less methodology that turns constraints into irrelevance
you're climbing
the wrong wall
And it's costing you everything. Here's how to know if your ladder is leaned against the Right Wall—and what to do when it's not.
PrmNlss ORDERS CLOSED FOR 2025 ‧ nEW ORDERS OPEN JANUARY 2026
PrmNlss ORDERS CLOSED FOR 2025 ‧ nEW ORDERS OPEN JANUARY 2026
PrmNlss ORDERS CLOSED FOR 2025 ‧ nEW ORDERS OPEN JANUARY 2026
DAY 1
The Impossible Problem
Launching a Summit. You have to commit to a block of hotel rooms. NOBODY was booking at the hotel as the cost was too high. That's a $100K in hotel rooms I have to pay for if nobody books. Traditional solution? Panic. Fundraise. Cut costs.
Permission-Less solution
How do I make this problem irrelevant? How do I 100X the return so $100K becomes noise?
Launching a Summit. You have to commit to a block of hotel rooms. NOBODY was booking at the hotel as the cost was too high. That's a $100K in hotel rooms I have to pay for if nobody books. Traditional solution? Panic. Fundraise. Cut costs.
Permission-Less solution
How do I make this problem irrelevant? How do I 100X the return so $100K becomes noise?
DAY 7
The Bluff
Pitched the Venture Capital firm an AI product that didn't exist yet. They asked to see it. I said: "Give me 7 days."
Bought a $10K domain at the airport. Built the entire platform in 6 days with two teams in India. Delivered a demo that cut their 5.5-hour process to 5 minutes.
They started an letter of intent for $650K
for 30%.
I said no.
Pitched the Venture Capital firm an AI product that didn't exist yet. They asked to see it. I said: "Give me 7 days."
Bought a $10K domain at the airport. Built the entire platform in 6 days with two teams in India. Delivered a demo that cut their 5.5-hour process to 5 minutes.
They offered me $650K for 30%.
I said no.
DAY 21
The Side Hustle
Last year I made a feature on Romero Britto. Met a guy who owned the oldest known Britto paintings while in Recife, Brazil. The guy texted me WHILE this is all happening. He wants to sell NOW. Needed $30K for a farm.
I bought $2.2M in art for $30K I didn't pay for.
Someone at the summit wired crypto. Paintings are in secure storage. We bought the dude his farm AND he gets a profit-share when they sell. All kinds of winning here.
Last year I made a feature on Romero Britto. Met a guy who owned the oldest known Britto paintings while in Recife, Brazil. The guy texted me WHILE this is all happening. He wants to sell NOW. Needed $30K for a farm.
I bought $2.2M in art for $30K I didn't pay for.
Someone at the summit wired crypto. Paintings are in secure storage. We bought the dude his farm AND he gets a profit-share when they sell. All kinds of winning here.
DAY 30
The Stage
Back to the summit. Phones locked. Cameras dead. I'm walking them through all of this—the hotel problem, the Venture Capital Firm blitz, the Britto paintings, the entire 30-day sprint—and I get to the end.
I turn to the guy sitting in the audience who just wired me crypto for the paintings.
Back to the summit. Phones locked. Cameras dead. I'm walking them through all of this—the hotel problem, the Venture Capital Firm blitz, the Britto paintings, the entire 30-day sprint—and I get to the end.
I turn to the guy sitting in the audience who just wired me crypto for the paintings.
If you see it, do it RIGHT NOW. Buy in. Invest.
The Venture firm's 30% is bullshit. I want the capital now. Let's change the world.
If you see it, do it RIGHT NOW. Buy in. Invest. Dan Martell's 30% is bullshit. I want the capital now. Let's break the world record. Let's change the world.
He stands up.
$100K for 0.5% live on stage.
Company valuation: $20M.
$100K for 0.5% live on stage. Company valuation: $20M.
Created out of nothing in the room where no one could record it.
THE MENTAL OPERATING
SYSTEM THAT CHANGES EVERYTHING
15 years. 1 million miles. 100+ countries.
This is how elite thinkers actually operate.
SOLVE FOR GOALS, NOT PROBLEMS
Stop accepting constraints. Invert them. Make problems irrelevant. Most people optimize for solving the problem in front of them. Permission-Less thinkers ask: "What if this problem didn't matter? What's the actual goal?
Example:
$100K hotel problem → Real goal was proving the methodology works → $20M company makes hotels irrelevant.
Components
1
SOLVE FOR GOALS, NOT PROBLEMS
2
EXPENSIVE ASSUMPTIONS
3
COMPOUND LEVERAGE
4
STORY IS THE STRATEGY
5
PERMISSION-LESS EXECUTION
6
80/20 AGGRESSIVE ACTION
7
WORLD RECORD FILTER
SOLVE FOR GOALS, NOT PROBLEMS
Stop accepting constraints. Invert them. Make problems irrelevant. Most people optimize for solving the problem in front of them. Permission-Less thinkers ask: "What if this problem didn't matter? What's the actual goal?
Example:
$100K hotel problem → Real goal was proving the methodology works → $20M company makes hotels irrelevant.
EXPENSIVE ASSUMPTIONS
The walls you're climbing don't exist. Find the ones worth scaling. Every "impossible" constraint is actually an expensive assumption you inherited without questioning.
Example:
I can't pitch without a working product" → Built entire platform in 7 days because I questioned whether that was actually true.
COMPOUND LEVERAGE
Every move amplifies the next. Build systems, not solutions. Traditional thinking: solve problems one at a time. Permission-Less thinking: architect solutions where each win makes the next ten wins automatic.
Example:
Emmy trade inspired 12 more sponsors → 40 filmmakers → 400K+ lives reached. One action, exponential impact.
STORY IS THE STRATEGY
Perspective is your most valuable asset. Tell stories that change outcomes. Numbers are commodities. Stories are irreplaceable. The Britto paintings aren't worth $2.2M because of the paint—they're worth it because of the story.
Example:
Bought art for $30K crypto. Worth $2.2M because of the story we're telling about what's possible when perspective becomes currency.
PERMISSION-LESS EXECUTION
Build complete solutions, not proposals. Deploy without asking. Asking for permission is asking to be told no. Build the thing. Show them it works. Make "no" impossible.
Example:
Didn't ask Dan Martell's team if they wanted to see a demo. Told them to give me 7 days. Built it. Deployed. They had to respond to reality, not hypotheticals.
80/20 AGGRESSIVE ACTION
Perfect is the enemy of deployed. Ship today, optimize tomorrow. Most people wait until it's "ready." Permission-Less operators ship at 80% and iterate in public. Speed is the ultimate competitive advantage.
Example:
Book had 186 mistakes when I decided to launch. Fixed them in 48 hours. Launched anyway. Sold out immediately.
WORLD RECORD FILTER
Every decision must serve the impossible goal. Everything else is noise. Small thinking creates small results. World-record thinking forces you to operate at a different level entirely.
Example:
Target isn't "make money." Target is "transform 1 billion lives by end of 2026." Every decision gets measured against that standard.
SOLVE FOR GOALS, NOT PROBLEMS
Stop accepting constraints. Invert them. Make problems irrelevant. Most people optimize for solving the problem in front of them. Permission-Less thinkers ask: "What if this problem didn't matter? What's the actual goal?
Example:
$100K hotel problem → Real goal was proving the methodology works → $20M company makes hotels irrelevant.
Components
1
SOLVE FOR GOALS, NOT PROBLEMS
2
EXPENSIVE ASSUMPTIONS
3
COMPOUND LEVERAGE
4
STORY IS THE STRATEGY
5
PERMISSION-LESS EXECUTION
6
80/20 AGGRESSIVE ACTION
7
WORLD RECORD FILTER
Individually, these are frameworks.
Together, they're the operating system that built a $20M company in 30 days.
and they are the mental upgrade that let's you architect your own impossible life.
CHOOSE YOUR PATH
CHOOSE YOUR PATH
why this upgrade is different
1
/
3
"I am blown away. I want every one of students to read it and make this required reading for my courses”
Kurt Lancaster
Professor
"Patrick has often said, remarkable is not easy, and easy is not remarkable. And Muse has been remarkable in every sense of the word because they're not willing to play safe and easy."
Nic Kusmich
Marketing expert who's driven over $1B in revenue
"REFORM exceeded our expectations. Their ability to combine functionality with aesthetics is truly exceptional."
United Nations
Geneva
why this upgrade is different
1
/
3
"I am blown away. I want every one of students to read it and make this required reading for my courses”
Kurt Lancaster
Professor
"Patrick has often said, remarkable is not easy, and easy is not remarkable. And Muse has been remarkable in every sense of the word because they're not willing to play safe and easy."
Nic Kusmich
Marketing expert who's driven over $1B in revenue
"REFORM exceeded our expectations. Their ability to combine functionality with aesthetics is truly exceptional."
United Nations
Geneva
why this upgrade
is different
1
/
3
"I am blown away. I want every one of students to read it and make this required reading for my courses”
Kurt Lancaster
Professor
"Patrick has often said, remarkable is not easy, and easy is not remarkable. And Muse has been remarkable in every sense of the word because they're not willing to play safe and easy."
Nic Kusmich
Marketing expert who's driven over $1B in revenue
"REFORM exceeded our expectations. Their ability to combine functionality with aesthetics is truly exceptional."
United Nations
Geneva
why this upgrade
is different
1
/
3
"I am blown away. I want every one of students to read it and make this required reading for my courses”
Kurt Lancaster
Professor
"Patrick has often said, remarkable is not easy, and easy is not remarkable. And Muse has been remarkable in every sense of the word because they're not willing to play safe and easy."
Nic Kusmich
Marketing expert who's driven over $1B in revenue
"REFORM exceeded our expectations. Their ability to combine functionality with aesthetics is truly exceptional."
United Nations
Geneva